Senior Director of Web Strategy
hace 4 semanas
Drive major change for Contentsquare as the Senior Director of Web Strategy. Migrate 3 websites into one and build the foundations for the future of our web capabilities to impact growth.
Reporting to the SVP Demand Gen & Brand, you will own the full strategy and implementation roadmap for all our web capabilities globally. Drive and successfully complete the migrations of Hotjar.com and Heap.io into Contentsquare.com over the next 12-18 months.
Build a best-in-class web platform which supports both Product-led and Sales-led Growth motions across all segments (SMB, Mid Market, Enterprise). Own, deliver and report on all Web related business metrics/OKRs (pipeline, Opportunities, traffic, Signups, new customers).
Partner with the brand, global demand generation, and local field marketing teams to execute ongoing marketing campaigns. Partner with additional teams (inside or outside marketing) on short or longer-term initiatives that impact our web ecosystem (Product and Engineering, Revenue, Operations...).
Own the budget related to web activities and play a major role in shaping up our tools/platform ecosystem with the help of the IT/Procurement teams.
Drive focus and help prioritize the work of the web team, support their development and career journey. A great balance between technical and soft skills (ability to drive technical discussions with experienced teams as well as explain your vision to a broader audience).
Requirements:
- 10+ years of experience in Web or growth related roles within B2B organizations.
- A great understanding of B2B funnel (ideally across all segments and motions) and the role the website plays in it.
- At least 6+ years of experience in managing top-performing teams.
- You have owned or actively supported large scale web migration projects.
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