Brand Creative Director

hace 2 días


Barcelona, Barcelona, España Exoticca A tiempo completo
About Exoticca

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. Our brand equity is built on a commitment to creating life milestones, delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.

Job Description

We are a professional, dynamic, multicultural team in rapid international growth, seeking a Brand Creative Lead to help us create the best and most forward-thinking travel company of our generation.

Key Responsibilities
  • Oversee the creative output of the Creative team and manage the end-to-end execution of paid and non-paid campaigns plus foundational content creation/assets.
  • Ensure that the Exoticca brand is consistent across all touchpoints, from online to offline, and that all creative content/assets build a global brand presence while capturing local market nuances when needed.
  • Work closely with your Brand Lead and the Creative Project Manager to ensure that the Integrated Marketing briefs are strategically correct and backed by clear audience insights, research, and data, balancing short-term sales objectives with long-term brand building.
  • Lead and oversee a team of Creatives, ensuring assets are implemented correctly in every channel and platform and produced to Exoticca's high-quality creative standards.
Main Responsibilities:
  • Work with the Branding team to deliver quality Integrated Marketing briefs, transforming these briefs into outstanding creative assets that deliver against the brief and business objective.
  • Oversee and manage the development of the creative material with your creative teams and define the best creative approach relevant to our defined audiences for each project and allocated budget.
  • Monitor and lead the creative process (ideation, production, and distribution of content assets, and adaptations), responding to timings, supervising the work, selecting and prioritizing creative proposals, and maintaining expected standards of creativity and quality.
  • Bring to life the creative concepts which deliver on commercial needs, campaigns, promotions, and product launches.
  • Ensure all communications material deliver benefits to our defined audiences (B2C and B2B).
  • Own the creative identity of Exoticca, ensuring we cut through the clutter, differentiated and memorable.


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