Digital Marketing Leader for Global Expansion
hace 2 días
About ProtonMail
We are a global leader in the privacy-tech industry, providing encrypted, open-source, and easy-to-use B2C & B2B SaaS services like email, calendar, VPN, password manager, and file storage. Our mission is to empower users worldwide to control their data online. With over 100 million accounts and trusted by journalists and organizations worldwide, including The Guardian, The New York Times, and the UN, we thrive on community support without VC funding.
Our commitment to our mission has resulted in us being regularly featured in worldwide media, cementing our voice as a standard for online privacy. We're a diverse team of 450+ from over 40 nationalities, based in Geneva with offices globally.
We offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.
The Role
We are seeking a digital marketing leader to drive forward our growth motion across the Proton ecosystem through digital channels and measurement. You will be responsible for a broad spectrum of digital channels, including performance marketing, SEO, lifecycle marketing, and CRM, and oversee measurement and analytics across all marketing channels. You'll be responsible for driving and amplifying growth motions through B2C and B2B, helping spread our privacy drive across both individuals and companies.
Key Responsibilities
- Develop a vision and strategy for leveraging digital channels to drive growth - acquisition, activation, retention, and monetization across each Proton product and across the ecosystem.
- Collaborate with Product and business unit growth teams to design growth motions for B2C and B2B.
- Implement best-in-class testing and optimization strategies, methodologies, and platforms.
- Drive customer acquisition efforts through performance marketing, finding the right pools of customers and designing their journey from ad to subscription.
- Develop a lifecycle user strategy for our growing 100m userbase to drive activation, retention, and monetization.
- Develop a demand generation strategy for Proton's growing B2B business, working closely with the Head of Sales to drive efficient pipeline and conversion across SMB verticals.
- Hire, develop, and lead a team of digital marketers, ensuring their personal and skills development.
- Oversee the management of digital agencies, SaaS platforms, and tools to help resource and automate our efforts.
- Manage marketing analytics and reporting across the marketing team, to drive insights on key levers and ROI.
- Partner with the Data team to drive accurate measurement and inference, while staying true to our strict privacy principles and protocols.
Requirements
- Extensive experience in a digital marketing leadership role encompassing growth, performance marketing, and lifecycle/CRM with a stellar track record for driving growth with positive unit economics.
- Strong experience in B2C, SaaS, subscription-based startups/tech companies, preferably in online privacy, cybersecurity, and/or productivity contexts.
- Strong domain expertise in performance marketing and lifecycle/CRM with experience across SEO, product-led growth, and marketing analytics.
- Belief in driving sustainable growth and product-led growth. Must have a holistic approach, prioritizing retention and monetization just as much as acquisition and activation.
- Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
- Empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
- Proven track-record in marketing successful product launches in fast-paced environments.
- A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
- Ability to hustle and problem solve - blockers are there to be unblocked and there is no problem too big. Strong leadership attributes and not afraid to lead the conversation.
Why ProtonMail
- Be part of a movement - ProtonMail is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions. We give back to our community by maintaining core encryption libraries and by supporting other organizations furthering the same goals as us.
- Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world's top academic institutions and organizations.
- Join a strong brand - ProtonMail has grown to be a staple of online security and privacy. We've been featured in multiple popular television and film productions.
- Grow with us - We're one of Europe's fastest-growing companies, doubling in size every year. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.
- Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts. At ProtonMail, no problem is someone else's problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.
- Benefits - expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events and team building activities.
Estimated salary: $120,000 - $180,000 per year, depending on location and experience.
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