B2B CRM Automation Specialist
hace 1 mes
Key Responsibilities:
As a B2B CRM Automation Specialist at Free Now, you will be responsible for owning the roadmap and development of CRM lifecycle automation across 9 European markets. This includes discovering, ideating, and building automatic communications across the B2B Travellers and Clients lifecycle to improve onboarding, activation, engagement, and retention.
Key Requirements:
3-4 years of experience in B2B lifecycle marketing, product, or a similar field (preferably in an on-demand/platform or software industry)
A strong data-driven approach to campaign analysis, testing, and roadmap development
Experience in owning, implementing, and managing B2B CRM (from acquisition to reactivation & retention)
Strong project & programme management ability
Experience with CRM Platforms (ideally Braze)
Effective communication (upwards and downwards) and ability to independently build, support, and sustain positive and productive relationships with different functions and levels of the organisation
Excellent English Skills
A good understanding of B2B Marketing principles and CRM
Experience in being measured with KPIs such as connection rate, and activation rate.
What We Offer:
Flexible working arrangements
LinkedIn Learning
Sabbatical & special leave policies
WeRoad partnership
Birthday, 24th + 31st December off
Short term EU work policy
Mobility Credit
Health Insurance
Employee assistance program
Plus more local benefits depending on your work location
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