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We are seeking a highly skilled Senior Digital Marketing Strategist to join our team at Teradyne, the market leader in collaborative robotics. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and revenue in the EMEA region.
Key Responsibilities- Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to achieve business objectives, including SEO, PPC, email, and social media campaigns.
- Lead Digital Lead Generation Campaigns: Design, implement, and monitor digital lead generation campaigns to drive conversions and revenue growth.
- Manage Digital Presence: Oversee the digital presence of the company or brand in various platforms, ensuring consistency and accuracy across all channels.
- Collaborate with Cross-Functional Teams: Work closely with sales, product, and customer success teams to ensure alignment and effective execution of digital marketing strategies.
- Measure and Analyze Performance: Track and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns and make data-driven recommendations for improvement.
- 5+ Years of Experience: Proven experience in digital marketing, with a strong background in SEO, PPC, email, and social media marketing.
- Marketing Expertise: Proficiency in marketing automation platforms, CRM systems, and data analysis tools.
- Strong Analytical Skills: Ability to collect, analyze, and interpret complex data to inform marketing decisions.
- Excellent Communication Skills: Strong written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to both technical and non-technical stakeholders.
- Collaborative Mindset: Ability to work collaboratively with cross-functional teams to achieve business objectives.
Teradyne is a leading provider of collaborative robots (cobots) and automation solutions. Our mission is to make automation accessible to companies of all sizes, enabling them to improve productivity, efficiency, and competitiveness. We are a diverse group of talented individuals working together to drive innovation and growth in the robotics industry.
