Consumer Market Leader

hace 1 mes


Barcelona, Barcelona, España Pelican A tiempo completo
Job Summary

The Consumer Market Leader owns and directs all of Peli's efforts in the consumer space, driving sales growth in the omnichannel consumer markets and developing a leading position in the wider EMEAI region. This role formulates and implements initiatives to leverage the heritage portfolio and brand recognition, as well as burgeoning product ranges.

Key Responsibilities
  • Creates and implements an omnichannel sales strategy to jump start Peli's presence in the Consumer space.
  • Develops direct relationships at key levels throughout the relevant channels, developing and communicating the strategy and creating support for Peli products within these channels.
  • Identifies heritage products that can be phased into collections to augment the value of the dedicated consumer portfolio and increase the attractiveness of the offering.
  • Works alongside the EMEAI D2C manager to develop a compelling online sales strategy leveraging the existing direct online sales platform as well as the appropriate marketplaces.
  • Develops and maintains coherent price structures to reflect the product positioning in different markets, taking onboard global price directives.
  • Acts as the voice of EMEAI vis a vis the global product team to drive visibility on upcoming market opportunities.
  • Works alongside the product group to conceive and drive the product strategy to capture these upcoming opportunities.
  • Evaluates and coordinates efforts with local teams when appropriate to optimize the existing commercial channels.
  • Coordinates communication of new products or product changes ensuring proper product and ordering data, product awareness and product stock availability.
  • Collects and analyses data and develops action plans to increase sales within channel.
  • Monitors on a continual basis (weekly) sales data.
  • Communicates trends and issues pertaining to sales/marketing initiatives.

Minimum Qualifications:

  • Suitable university degree.
  • Previous sales experience with relevant Consumer channels (7 to 10 years).
  • Territory or Channel Management Experience with demonstrated consecutive year-on-year sales growth.
  • Demonstrated ability to create and execute effective sales strategy.
  • Proficient in spreadsheet, word-processing, Salesforce and Presentation Software.

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