Consumer Market Leader
hace 1 mes
The Consumer Market Leader owns and directs all of Peli's efforts in the consumer space, driving sales growth in the omnichannel consumer markets and developing a leading position in the wider EMEAI region. This role formulates and implements initiatives to leverage the heritage portfolio and brand recognition, as well as burgeoning product ranges.
Key Responsibilities- Creates and implements an omnichannel sales strategy to jump start Peli's presence in the Consumer space.
- Develops direct relationships at key levels throughout the relevant channels, developing and communicating the strategy and creating support for Peli products within these channels.
- Identifies heritage products that can be phased into collections to augment the value of the dedicated consumer portfolio and increase the attractiveness of the offering.
- Works alongside the EMEAI D2C manager to develop a compelling online sales strategy leveraging the existing direct online sales platform as well as the appropriate marketplaces.
- Develops and maintains coherent price structures to reflect the product positioning in different markets, taking onboard global price directives.
- Acts as the voice of EMEAI vis a vis the global product team to drive visibility on upcoming market opportunities.
- Works alongside the product group to conceive and drive the product strategy to capture these upcoming opportunities.
- Evaluates and coordinates efforts with local teams when appropriate to optimize the existing commercial channels.
- Coordinates communication of new products or product changes ensuring proper product and ordering data, product awareness and product stock availability.
- Collects and analyses data and develops action plans to increase sales within channel.
- Monitors on a continual basis (weekly) sales data.
- Communicates trends and issues pertaining to sales/marketing initiatives.
Minimum Qualifications:
- Suitable university degree.
- Previous sales experience with relevant Consumer channels (7 to 10 years).
- Territory or Channel Management Experience with demonstrated consecutive year-on-year sales growth.
- Demonstrated ability to create and execute effective sales strategy.
- Proficient in spreadsheet, word-processing, Salesforce and Presentation Software.
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