Senior Social Media Director

hace 4 semanas

Madrid, Madrid, España Ravenpack A tiempo completo

About RavenPack

We're a cutting-edge AI company transforming financial decision-making through innovative data sets and technology.

As a leading provider of data analytics for financial services, we're on a mission to make AI truly useful for financial professionals.

This is a unique opportunity to work on breakthrough technology used by leading financial institutions, including some of the world's most successful hedge funds, banks, and asset managers.

Job Overview:

We're seeking an experienced and strategic Senior Social Media Manager to lead our social media efforts and elevate our presence across multiple platforms.

As a Senior Social Media Manager, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.

Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies.

Key Responsibilities:

  • Develop and lead social media strategy aligned with broader marketing and business goals.
  • Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
  • Guide the brand voice, tone, and messaging across all social platforms.
  • Lead and mentor a team of social media managers, specialists, and content creators.
  • Oversee workflow, providing guidance and feedback to ensure content and campaigns meet high-quality standards.
  • Collaborate closely with Product Marketing, Comms, and Content and the Creative team to ensure alignment and consistency across all campaigns.
  • Oversee the creation of social media content (posts, videos, stories, ads) that resonates with target audiences.
  • Ensure the timely execution of the content calendar while responding dynamically to real-time marketing opportunities.
  • Develop innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit, and other potential outlets.
  • Analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot.
  • Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership.
  • Present social media strategies, campaign results, and growth opportunities to senior leadership.
  • Manage and optimize paid social media campaigns across platforms to maximize reach, engagement, and conversion rates.
  • Identify, negotiate, and manage relationships with influencers, ensuring collaboration delivers strong brand engagement.
  • Lead social media crisis communications, addressing negative feedback, and maintaining brand integrity during sensitive issues.
  • Stay updated on industry developments, algorithm changes, and platform features to continuously innovate in social media tactics.

Requirements:

  • 5 years of social media management experience, with at least 2 years in a senior role.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree is a plus.
  • Proven experience managing a team and leading cross-functional collaboration.
  • Ability to craft long-term social media strategies with a focus on brand growth, community engagement, and business goals.
  • Proficiency with social media analytics tools and experience making data-driven decisions.
  • Strong ability to lead content creation that is innovative, on-brand, and aligned with audience preferences.
  • In-depth knowledge of paid social media advertising.
  • Excellent verbal, written, and presentation skills, with an ability to articulate complex strategies to stakeholders.
  • Experience working in a fast-paced environment, with an ability to pivot quickly based on trends or business needs.

What We Offer:

Competitive salary and comprehensive benefits package. Leadership role with room for professional growth. Opportunity to work with a creative and dynamic team. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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