Trade Marketing Specialist
hace 1 mes
Trade Marketing Manager - Spain
At SharkNinja, we're passionate about creating innovative products that make life easier. As a Trade Marketing Manager, you'll play a key role in delivering our channel-specific Trade Marketing strategy, aligned with our overall business objectives.
Main Responsibilities:
• Develop Joint Business Plans with distributors and retailers in close collaboration with Sales.
• Build and maintain excellent relationships with key retail partners, ensuring regular meetings and communication cadence to secure best opportunities in-store and online.
• Ensure execution of GTM, product, and communication plans in-store and online in line with our brand positioning.
• Develop creative ideas to drive awareness, engagement, and conversion of consumers with our products in-store (both off- and online).
• Manage the budget in close collaboration with Sales, ensuring the appropriate allocation.
• Monitor and analyze the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
• Plan and execute Trade Shows, retailer events, and in-store branded space, working with regional hubs and relevant agencies to deliver best-in-class execution.
• Understand performance of existing POS activations and drive changes where needed.
• Develop and maintain Brand Shops on retailers' websites in accordance with NPD launches.
• Ensure all data, assets, and product information is provided to retailers for product listing in time and in line with launch dates.
• Drive country marketing initiatives to deliver and own the sales out number.
• Manage and coordinate marketing co-op budgets, aligning closely with Account Manager to optimize spend.
Requirements:
• Bachelor's degree in marketing, business, communications, or a related field.
• Fluent English and Spanish.
About Us:
We are over 2,500 unique personalities working together to challenge each other, achieve growth, and create products that wow our customers. Whether it's Ninja with extremely popular kitchen appliances or Shark with exciting innovations in floor care and ever-growing Beauty, we're here to Win.
Our Global success depends on our Leaders, Employees, and ability to build unstoppable teams.
So here's the opportunity to join this exciting mission and have an even bigger impact, as we're looking to add a Trade Marketing Manager to our EMEA distribution team, specifically working with the Spain market.
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