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Product Marketing Strategist

hace 2 meses

Barcelona, Barcelona, España Lengow A tiempo completo

{"h1": "Product Marketing Specialist at Lengow", "p": "We are seeking a dynamic and motivated Product Marketing Specialist to join our growing team at Lengow, a European leader in intelligent e-commerce solutions. As a Product Marketing Specialist, you will be working with Yiguo Zhang, Product Marketing Manager, on projects that stand at the intersection of various teams across the company: Product Management, Marketing, Sales, Customer Success, and Professional Services.", "ul": [{"li": "Market, Customer and Competitive Research: Monitor news in targeted industries and on our competition; conduct comprehensive customer research to inform product development, positioning, messaging and go-to-market strategies."}, {"li": "Product Go-To-Market Execution: Work closely with Product team to monitor upcoming feature launches and devise the right go-to-market plan, execute external communications with the right message on the right channels (in-app, emailing, website, social...), and coordinate internal readiness across teams to ensure adoption and retention."}, {"li": "Collateral Development & Field Enablement: Craft various product collaterals and sales tools such as one pagers, product tours, use cases, integration guides, demo flows, battlecards, and deliver training to ensure customer-facing teams are equipped with the necessary knowledge and resources to effectively sell our products."}, {"li": "Support in Growth, Customer and Partner Marketing Activities: Be the expert in product knowledge and value proposition, provide expertise to other customer-facing teams in customer communication and demand generation campaigns."}], "h2": "Responsibilities", "p": "As a Product Marketing Specialist at Lengow, you will be responsible for a wide range of tasks, including market research, product development, go-to-market strategies, and customer communication.", "h3": "Requirements", "ul": [{"li": "Bachelor's or Master's education in business, marketing, technology, or related fields"}, {"li": "Experience in product marketing, e-commerce, or related fields"}, {"li": "Strong understanding of market trends and customer needs"}, {"li": "Excellent communication and project management skills"}], "h4": "Hiring Process", "ol": [{"li": "Phone call with one member of our HR team"}, {"li": "Interview with Yiguo Product Marketing Manager"}, {"li": "Assignment to be done at home"}, {"li": "Interview to present your assignment and further discussions"}, {"li": "Reference check and offer letter"}], "h5": "About Lengow", "p": "Lengow is a European leader in intelligent e-commerce solutions that help brands and retailers drive profitable growth across the digital shelf. With powerful feed management, global price monitoring, and robust data capabilities, Lengow's comprehensive product suite enables merchants to amplify product visibility online, outrun competition with informed pricing, multiply sales on marketplaces, and monitor brand presence among distributors."}