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Marketing Specialist

hace 1 mes

Madrid, Madrid, España Marriott International A tiempo completo

Job Title: Marketing Manager

Job Summary: We are seeking a highly skilled Marketing Manager to join our team at Marriott International. As a Marketing Manager, you will be responsible for managing content creation for social media and business channels, executing paid media strategies, exploring new digital opportunities, and coordinating with the digital field marketing team.

Key Responsibilities:

  • Content Creation and Management: Develop and manage content for social media and business channels. Build content for the new hotel websites. Update photo and video content regularly. Upload experiences and content to consortia and third-party channels. Manage content for Food & Beverage (F&B), banqueting, and events.
  • Social Media Strategy and Execution: Develop and execute a social media strategy in coordination with the Social Media Community Manager (Freelance position). Work on and enhance the LinkedIn profile for the hotel for B2B channels and Human Resources goals. Stay up to date with new digital and social media trends and opportunities.
  • Paid Media Strategy: Execute paid media strategies for social media platforms. Analyse and optimise paid media campaigns to ensure maximum ROI.
  • Digital Opportunities Exploration: Explore and identify digital opportunities within and outside the business ecosystem.
  • Coordination and Follow-Up: Coordinate and follow up with Marriott digital field marketing team to ensure seamless execution of marketing strategies. Collaborate with various departments to align marketing efforts with overall business goals.
  • Analytics and Reporting: Analyse marketing results and provide insights for continuous improvement. Prepare regular reports on the performance of marketing campaigns and initiatives.
  • Email Marketing: Implement new e-mailing solution and e-compendium. Drive and execute the email marketing strategy. Develop strategies to grow the email database and enhance engagement.
  • New Voucher Sales Platform: Implement and manage a new voucher sales platform on the company's websites. Develop strategies to promote and increase voucher sales.

About Us: Marriott International is an equal opportunity employer. We are committed to diversity and inclusion in the workplace.