Senior Digital Marketing Strategist

hace 4 semanas


Barcelona, Barcelona, España Publicis Groupe A tiempo completo

**About Publicis Groupe**

Publicis Groupe is a global leader in marketing, media, and digital transformation. With over 98,000 employees across more than 100 countries, we are present wherever our clients need us.

Our work philosophy, The Power of One, puts the client at the center, promoting their growth through creative agencies, media, and areas of transversal knowledge. We link Creativity, Technology, and Data to offer a value proposition that effectively connects brand and consumer.

**Job Description**

We're seeking an experienced Digital Performance Manager to join our team. As a key member, you will have the opportunity to work with one of the country's most important retail companies.

Your responsibilities will include:

  • Developing a SEM strategy based on objectives, the associated annual or specific plan, and its structure and activation content.
  • Building keyword analysis based on customer objectives for the optimization of existing content and the projection of new opportunities and recommendations.
  • Implementing and using search engine tools (Google Ads, Microsoft Ads, Amazon Search, Analytics).
  • Using and controlling measurement tools (Search Ads 360, Marin, AMO, Kenshoo).
  • Monitoring web analytics dashboards for the recommendation of SEM strategies.

**Requirements**

To succeed in this role, you should have:

  • A University Degree or higher education qualifications from a Marketing, Engineering, or Mathematics background, or 5 years' experience in a similar position.
  • +4 years of experience and knowledge of Search Engine Marketing (SEM) processes and SEM optimization tools (Search Ads 360, Marin, Kenshoo).
  • A good level of English (C1 or more).
  • Experience working with international clients.
  • Management of multidisciplinary teams.
  • Excellent communication and interpersonal skills, dynamic, flexible, and proactive.
  • Open to new ideas and change.

**Why Join Us?**

We offer:

  • Flexible Benefits: Enjoy meal vouchers, health insurance, transportation, and more.
  • Growth Opportunities: Advance your career through major client experience and access to local and global training programs.


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