Outbound Logistics Marketing Specialist
hace 3 semanas
Develop Your Career in Outbound Logistics Marketing
As an Outbound Logistics Marketing Specialist at Shipa Ecommerce, you will be responsible for creating and executing targeted marketing campaigns to promote our freight forwarding services. Your goal will be to attract new business and drive qualified leads to our sales team. This role requires a strategic thinker with strong communication and analytical skills who can effectively manage multiple campaigns across various channels.
Your Responsibilities
- Design and implement targeted outbound marketing campaigns for our logistics services, including ocean freight, air freight, domestic shipments, and tracking in the US.
- Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement.
- Collaborate with sales and business development teams to identify target industries and decision-makers for outbound campaigns, generating and nurturing qualified leads for logistics services.
- Measure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI.
- Provide insights and recommendations for improving outreach strategies within the logistics sector.
- Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases, ensuring accurate tracking of interactions, lead segmentation, and communication follow-ups specific to logistics services.
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