Transformational Social Media Strategist

hace 1 semana


Madrid, Madrid, España Ravenpack A tiempo completo

About us

At RavenPack, we're pioneering the fusion of AI and data analytics to revolutionize financial decision-making. Our collaboration with Bigdata.Com enables smarter, faster, and more informed decisions for leading financial institutions.

Job Overview:

We're seeking a seasoned Senior Social Media Manager to spearhead our social media efforts and elevate the RavenPack and Bigdata.Com presence across multiple platforms. As a key member of our team, you'll develop high-impact social media strategies, oversee campaign execution, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.

Your primary objective will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies. Effective communication in English is essential, while knowledge of Spanish is not required. European Union's legal working status is mandatory.

Main Responsibilities:
  • Social Media Strategy Development: Define and implement an overarching social media strategy aligned with broader marketing and business goals. Stay abreast of trends, opportunities, and platform innovations to maintain the brand's competitive edge in the digital landscape.
  • Team Leadership & Collaboration: Lead and mentor a future team of social media managers, specialists, and content creators. Oversee workflow, providing guidance and feedback to ensure content and campaigns meet high-quality standards. Collaborate closely with Product Marketing, Communications, Content, and the Creative team to ensure alignment and consistency across all campaigns.
  • Advanced Content Creation & Campaign Execution: Oversee the creation of social media content (posts, videos, stories, ads) that resonates with target audiences. Ensure timely execution of the content calendar while responding dynamically to real-time marketing opportunities. Develop innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit, and other potential outlets.
  • Analytics & Data-Driven Decision Making: Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools like Google Analytics, Sprout Social, or HubSpot. Utilize data and insights to optimize strategies, adjust campaigns, and report ROI to leadership.

Salary Range: $80,000 - $110,000 per year



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