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Digital Advertising Strategist
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We are seeking a highly skilled Digital Advertising Strategist to join our team at Printful. As a key member of our marketing department, you will be responsible for developing, implementing, and optimizing advanced digital advertising campaigns across various platforms globally.
Key Responsibilities- Develop and Execute Campaigns: Create and manage digital advertising campaigns across platforms such as Google, Meta, TikTok, LinkedIn, and more.
- Collaborate with the Marketing Team: Work closely with the marketing team to align campaign strategies with overall business goals and objectives.
- Analysis and Reporting: Perform in-depth analysis and reporting on campaign performance, providing actionable insights to optimize return on ad spend (ROAS).
- Budget Management: Manage and allocate digital advertising budgets, ensuring efficient spending and maximum impact.
- Stay Up-to-Date with Industry Trends: Stay updated on the latest digital advertising trends, tools, and best practices to continuously enhance campaign effectiveness.
- A/B Testing and Experimentation: Conduct A/B testing and experimentation to optimize creative, targeting, and bidding strategies.
- Landing Page Optimization: Ensure landing pages are optimized for conversion rates, with a clear learning agenda in place to continuously improve conversion rate (CR%) performance.
- Collaboration with the Creative Team: Work closely with the creative team to develop compelling ad copy, graphics, and video content that resonates with target audiences.
- Utilization of Advanced Analytics Tools: Utilize advanced analytics tools (Google Analytics, Amplitude, etc.) to measure and report on campaign performance.
- Relationship Management: Manage relationships with external partners and vendors to ensure seamless campaign execution.
- Reporting and Presentations: Prepare and present comprehensive reports and performance summaries to senior management, clearly communicating results and strategic recommendations.
- Experience in Digital Advertising: 5+ years of experience in digital advertising, with a focus on PPC, social media, and programmatic advertising.
- Proven Experience in Campaign Management: Proven experience managing large-scale, high-budget digital campaigns with a strong ROI.
- Proficiency in Digital Advertising Platforms: Proficiency in digital advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, and others.
- Strong Analytical Skills: Strong analytical skills with experience in using tools like Google Analytics, SEMrush, and Excel to analyze performance metrics.
- A/B Testing and Multivariate Experiments: Experience with A/B testing and multivariate experiments.
- Project Management Skills: Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
- Health Insurance: Health insurance that includes dental work.
- Resources and Tools: All the resources and tools to perform your tasks.
- Remote or Office Work: An opportunity to work remotely or in a welcoming office space.
- Flexible Working Hours: Flexible working hours (start your day as late as 10 a.m.).
- Gym Membership: Gym membership.
- Birthday Off: Day off on your birthday.
- Work Abroad: Possibility to work abroad for 90 days each year.
- Employee Discounts: Employee discounts for 300+ premium products.
- Professional Growth: Room for professional growth (conferences, workshops, mentoring, guest lectures).
- Team-Building Events: Exciting team-building events and parties you'll never forget.
We are an equal-opportunity workplace committed to diversity and inclusion. We make our hiring decisions based solely on qualifications, merit, and work experience.
