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Digital Marketing Strategist

hace 1 mes

Barcelona, Barcelona, España Empresa Reconocida A tiempo completo

At Empresa Reconocida, we're looking for a talented Digital Marketing Strategist to join our team. As a key member of our marketing department, you'll be responsible for developing and executing performance marketing strategies focused on search engine marketing (SEM) and paid social channels.

The ideal candidate will have a strong analytical mindset, with the ability to track, analyze, and report on campaign performance using data analytics tools and platforms. They'll also be able to collaborate with cross-functional teams to align marketing efforts with business objectives and customer needs.

We're offering a competitive annual salary of $60-80k, as well as access to high-paying jobs, multiple project opportunities, and training and coaching programs. If you're a self-starter with a passion for driving results, we'd love to hear from you.

  • Develop and execute performance marketing strategies focused on SEM and paid social channels.
  • Conduct keyword research, ad copywriting, and campaign optimization to maximize ROI and achieve KPIs.
  • Manage and optimize advertising budgets to ensure efficient spending and scalability of campaigns.
  • Utilize data analytics tools and platforms to track, analyze, and report on campaign performance.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives and customer needs.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • In-depth knowledge of SEM platforms (Google Ads, Bing Ads) and paid social platforms (Facebook Ads Manager, Instagram Ads).
  • Experience with direct response marketing tactics such as A/B testing, landing page optimization, and conversion rate optimization (CRO).
  • Strong analytical skills with proficiency in data analysis tools (Google Analytics, Facebook Analytics, etc.).