Digital Transformation Specialist
hace 3 semanas
We are seeking a Digital Operations Lead to join our Immunology team in Madrid, Spain.
As the Digital Operations Lead, you will drive the transformation of our omnichannel, data-driven Go-to-Market model and customer-facing interactions.
Key responsibilities include creating, monitoring, optimizing, and reporting on multichannel campaigns via Sales Force Marketing Cloud, implementing lead scoring practices, conducting A/B tests, analyzing campaign data, mapping marketing processes, training teams, optimizing customer journeys, customizing marketing automation features, and cross-functional collaboration.
The ideal candidate will have a passion for digitalization, advanced knowledge of trends, and digital communication channels.
A Bachelor or Master in Digital Management, Business Informatics, or similar qualification is required, along with minimum 3-5 years of relevant digital experience in a company or agency environment.
Experience with marketing automation tools and Google Analytics; Salesforce Marketing Cloud preferred.
Fluent in Spanish with a good knowledge of English.
Estimated salary range: €60,000 - €90,000 per annum.
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