Biologics Launch Lead

hace 4 semanas

Madrid, Madrid, España Galderma A tiempo completo
Job Title: Launch Lead Biologics

Galderma is a leading dermatology company that is committed to advancing the field of dermatology for every skin story. We are seeking a highly skilled and experienced Launch Lead Biologics to join our team in Madrid, Spain.

Job Summary:

The Launch Lead Biologics will be responsible for leading the successful launch of our new biologic product in Spain and Portugal. This will involve developing the launch strategy, leading the launch team, collaborating with local and international colleagues, upskilling the commercial team, executing marketing initiatives, managing KOL relationships, and driving the growth and market presence of our product.

Key Responsibilities:
  • Prelaunch Responsibilities:
    • Develop and execute the overall launch strategy and comprehensive plans for our product in Spain, considering market dynamics, competitive landscape, and patient needs.
    • Lead a dedicated marketing team for Iberia and facilitate effective collaboration and coordination among various functions involved in the launch.
    • Oversee the implementation of launch activities and ensure their timely execution, tracking progress against the plan.
    • Monitor key performance indicators, analyze market trends, and identify potential risks or opportunities, making necessary adjustments to optimize the launch strategy.
    • Engage and build relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and key opinion leaders.
    • Gather and analyze market insights, competitive intelligence, and customer feedback to inform the launch strategy and identify areas for differentiation.
    • Collaborate with finance team to develop and manage the launch budget effectively.
    • Work with the local and the global team on the launch progress, challenges, and achievements through regular updates and reports.
    • Identify potential risks or obstacles that may impact the launch success and develop mitigation strategies.
  • Post-Launch Responsibilities:
    • Develop and execute marketing strategies and plans for the biologic franchise post-launch, ensuring alignment with business objectives and targets.
    • Collaborate with international colleagues to provide input on global strategies, share best practices, and participate in international marketing meetings.
    • Implement pilot projects to explore new opportunities and optimize marketing activities within the franchise.
    • Support market research projects and utilize insights to refine marketing strategies and tactics.
    • Monitor and control sales performance, costs, and market trends, making data-driven decisions to drive franchise growth.
    • Lead the design, implementation, and control of marketing activities, ensuring compliance with regulations and ethical standards.
    • Conduct market and competition analyses to identify market trends, opportunities, and threats, and develop strategies to stay competitive.
    • Initiate and implement market research projects to gather insights on customer needs, preferences, and market dynamics.
    • Collaborate with external service providers and agencies to develop and execute marketing campaigns and initiatives.
    • Plan and execute physician events, symposia, and educational activities to engage healthcare professionals and build relationships.
    • Manage key opinion leader (KOL) relationships, including engagement, collaboration, and leveraging their expertise to drive brand awareness.
    • Create and deliver presentations on our product to internal stakeholders, healthcare professionals, and at conferences.
    • Lead, promote, and develop team members within the franchise marketing team.
    • Review the implementation of marketing strategies in the field sales team in close collaboration with sales management and regional sales managers.
    Requirements:
    • 10+ years of experience in the pharmaceutical industry in marketing / commercial functions.
    • Experience in launching biologic products is required; dermatology / immunology knowledge would be ideal.
    • Extensive cross-functional experience required, proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners).
    • Proficient in English, MS Office; especially Word, Excel, and PowerPoint.
    • Availability to travel >40% time.
    What We Offer:

We offer a competitive and fair compensation with a bonus structure and benefit package. You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. In addition, we want to ensure our commitment towards equity and inclusion by offering a competitive and fair compensation with a bonus structure and benefit package. You become part of a hybrid culture to ensure innovation and collaboration together with the right work-life balance. You will have a development plan, during which a personalized career path will be established, and you join a growing organization that believes in ownership from day one where everyone is empowered to grow and to take on accountability.

Next Steps:
  • Please send your CV in English and after positive review, a first virtual conversation with Talent Acquisition will take place.
  • The next step is a virtual conversation with the hiring manager.
  • The final step is a panel conversation with the extended team.

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