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We are seeking a highly skilled Senior Marketing Data Analyst to join our team. This role involves owning data-driven insights for our global user acquisition, retention, pricing, and promotions strategy across paid channels.
- Develop and maintain complex data pipelines and attribution models using SQL, BigQuery, and Python or R.
- Collaborate with cross-functional teams to design and implement A/B testing and experimentation strategies.
- Analyze large datasets to identify trends, opportunities, and challenges in our marketing efforts.
- Presents findings and recommendations to senior leadership and stakeholders, ensuring alignment with business objectives.
To succeed in this role, you will need:
- 3+ years of experience as a Marketing Data Analyst with direct-to-consumer (D2C) mobile/web app expertise.
- Strong hands-on skills in SQL, BigQuery, Python or R, GA4, App Store Connect, Google Play Console, Singular, and BI & visualization tools like Tableau, Looker, or Power BI.
- A proven ability to measure and explain pricing strategies, discounts, churn, and retention using hard data.
- Experience leading insights that shape global marketing spend and strategy.
We offer a competitive compensation package, comprehensive benefits, and the opportunity to work with a tight-knit, fast-moving team on a product making a global impact.
