Senior CRM Specialist

hace 1 mes


Barcelona, Barcelona, España Merck Gruppe - Msd Sharp & Dohme A tiempo completo

Job Description

The CRM Senior Specialist is a key role within our organization, responsible for supporting the Omnichannel Strategy – CRM area. This position involves coordinating business-as-usual activities and consolidating and evolving the CRM landscape. In addition to day-to-day CRM activities, this role focuses on contributing to the development of current and future technical/functional CRM capabilities to support business priorities and customer-centric approaches.

Main Responsibilities:

  • Responsible for data management and processing data change requests with customer data.
  • Ensure data collection and accuracy across the CRM ecosystem.
  • Understand CRM compliance with Data Protection and Privacy Laws (GDPR) and act in accordance with these when conducting CRM activities.
  • Participate in data revision and data cleanse initiatives.
  • Collaborate in data analysis and data system extractions.
  • Perform data processing to ensure its quality and consistency across different associated systems.
  • Build strong relationships with internal stakeholders to maintain understanding of business priorities and customer requirements.
  • Provide support to the business as required to ensure all CRM initiatives are implemented effectively and efficiently to achieve objectives.
  • Understand segmentation models to effectively deliver personalized experiences at scale.
  • Proactively match business needs with existing technology capability.
  • Actively participate and support the CRM team with the delivery of CRM system requests and analytics.

Background & Experience:
Bachelor's or master's degree (Engineering, Marketing, Business, etc.)
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