Senior CRM Specialist
hace 1 mes
Job Description
The CRM Senior Specialist is a key role within our organization, responsible for supporting the Omnichannel Strategy – CRM area. This position involves coordinating business-as-usual activities and consolidating and evolving the CRM landscape. In addition to day-to-day CRM activities, this role focuses on contributing to the development of current and future technical/functional CRM capabilities to support business priorities and customer-centric approaches.
Main Responsibilities:
- Responsible for data management and processing data change requests with customer data.
- Ensure data collection and accuracy across the CRM ecosystem.
- Understand CRM compliance with Data Protection and Privacy Laws (GDPR) and act in accordance with these when conducting CRM activities.
- Participate in data revision and data cleanse initiatives.
- Collaborate in data analysis and data system extractions.
- Perform data processing to ensure its quality and consistency across different associated systems.
- Build strong relationships with internal stakeholders to maintain understanding of business priorities and customer requirements.
- Provide support to the business as required to ensure all CRM initiatives are implemented effectively and efficiently to achieve objectives.
- Understand segmentation models to effectively deliver personalized experiences at scale.
- Proactively match business needs with existing technology capability.
- Actively participate and support the CRM team with the delivery of CRM system requests and analytics.
Background & Experience:
Bachelor's or master's degree (Engineering, Marketing, Business, etc.)
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