Digital Business Analyst
hace 2 semanas
We are seeking a highly skilled Digital Business Analyst to join our team, focusing on B2C data analysis and user lifecycle insights. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and effective communication abilities.
The role involves leveraging data to provide actionable insights, informing marketing campaigns, and driving retention. You will work hand-in-hand with B2C and Product teams, communicating findings and recommendations to boost user consumption and activation.
The salary range for this position is approximately $80,000-$120,000 per year, depending on location and experience.
Main Responsibilities
- Becoming the subject matter expert on our B2C data and its insights, converting raw data into actionable insights regarding user segments and lifecycle behavior patterns.
- Working with B2C and Product teams to communicate findings and recommendations on how to impact each segment with actionable campaigns and product developments.
- Establishing a predictive model to forecast user behavior and setting action plans to boost performance.
- Monitoring and reporting on cohort and segment performance, providing insights to inform marketing strategies.
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