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Highly Skilled Digital Marketing Specialist for CRM and CX Transformation

hace 1 semana


Madrid, Madrid, España redk - CRM & CX Transformation A tiempo completo

We are seeking a proactive and experienced digital marketing professional to support the implementation of our CRM and Customer Experience (CX) transformation strategies across the UK and Spain. This role will work closely with sales teams to execute demand generation campaigns, manage external agencies and freelancers, and contribute to the overall growth of the business.

About this Role
  • Campaign Execution & Support:
    • Collaborate with the Senior Marketing Manager to plan and implement multi-channel demand generation campaigns, including email marketing, paid advertising, and social media, with a focus on generating leads and driving conversions.
  • Agency & Freelancer Coordination:
    • Manage external marketing agencies and freelancers to deliver content, creative assets, and digital campaigns, ensuring deadlines and quality standards are met.
  • Lead Generation & Nurturing:
    • Execute lead generation campaigns on platforms such as Google Ads and LinkedIn Ads, working with the sales teams to optimise lead nurturing and conversion.
  • Marketing Automation & CRM:
    • Support the use of marketing automation tools (e.g., ActiveCampaign or similar) and CRM systems (e.g., SugarCRM or similar) to segment audiences, build automated campaigns, and report on performance.
  • Co-Branded Campaigns:
    • Coordinate with partners to deliver co-branded marketing campaigns, ensuring consistent messaging and alignment with business objectives.
  • Event Support:
    • Assist in the planning and execution of both in-person and virtual events, working closely with internal and external stakeholders to ensure seamless delivery.
  • Website & Data Management:
    • Help manage content updates and campaigns on the company's digital platforms (WordPress, Webflow), while ensuring effective data flow and integration through tools like Zapier or Make.
  • Collaboration with Sales Teams:
    • Work closely with sales teams in the UK and Spain to align marketing efforts with sales objectives, track leads, and ensure the successful handover of leads from marketing to sales.
  • Campaign Reporting:
    • Regularly track and report on the performance of marketing campaigns, providing insights to the Senior Marketing Manager and identifying areas for improvement.
Key Skills and Qualifications
  • Language Proficiency:
    • Fluency in both Spanish and English is essential for effective communication with teams and stakeholders across the UK and Spain.
  • Campaign Management: