UX Designer, Marketing Experiences
hace 4 semanas
As a UX Designer, Marketing Experiences at Dow Jones, you will be responsible for creating exceptional user experiences that drive engagement and loyalty for our customers. This role is part of our Technology Group, which brings together Product, UX, Engineering, Data & AI, PMO, and Operations teams to deliver innovative and sustainable experiences.
We are seeking a UX Designer, Marketing Experiences to work closely with the UX Design team, supporting the Product Marketing roadmap. In this role, you will develop user-centered solutions that enhance our usability and improve the overall user experience through the effective use of imagery, color, shapes, typography, and form. Your expertise will ensure our experiences appear trustworthy, informative, and true to our brand.
The ideal candidate should have a passion for user-centric design and a strong understanding of component-based design and design systems. You will contribute to a scalable and sustainable approach that enables speed to market, evolution, and optimization. This will be a highly collaborative role requiring partnerships with SMEs, Marketing, Editorial, UX Architecture, Technology, Research, and Product.
Responsibilities:
- Apply industry best practices and visual design principles to your solutions.
- Develop solutions that meet both customer needs and business objectives.
- Collaborate with UX Architects on optimizing the user flow and overall experience.
- Create visual concepts that communicate the overall vision and approach for a project, developing the overall look and feel and delivering final designs.
- Optimize experiences by strategically implementing images, colors, fonts, and other elements in order to enhance a design or interaction, and engage users.
- Contribute to the creation of visual patterns in our design system.
- Maintain brand consistency while designing new products and experiences.
- Explore and validate solutions by creating prototypes for and actively participating in user testing.
- Incorporate recommendations and analysis from our Customer Insights team.
- Coordinate on ensuring we meet requirements for accessibility.
- Independently deliver on projects and work with others on teams.
- Serve as an advocate for our readers, keeping their needs at the heart of our digital solutions.
Required Skill Set:
- Bachelor's degree or equivalent experience.
- 1-3 years experience in a similar role.
- Strong grasp of UI, HCI, and UX principles.
- Understanding of best practices for mobile, web-based, and responsive design.
- Understanding of design, typography, and image creation.
- Experience working with Design Systems, in creating and reusing components.
- Experience creating marketing materials including collateral, social media assets, landing pages.
- Experience working in an Agile environment.
- Proficiency with G-suite products and ideally experience with professional collaboration tools such as Jira, Confluence, and Airtable.
- Expertise with Figma, Miro, Adobe CC, including Photoshop, Illustrator, and other prototyping and design tools.
A portfolio that demonstrates your experience and UX skills, illustrating step-by-step solutions for features with a strong user-centered approach.
Strong communication and interpersonal skills.
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