Digital Commerce Strategist

hace 4 semanas


Madrid, Madrid, España Vtex A tiempo completo

About the Role:

VTEX is seeking a talented Marketing Manager to join our EMEA Growth team. As a key member of our marketing team, you will be responsible for developing and executing a consistent marketing strategy in alignment with Sales, effectively investing VTEX's budget to attract qualified leads and increase brand awareness.

Responsibilities:

  • Develop, oversee, and execute a consistent marketing strategy in alignment with Sales.
  • Drive lead generation campaigns to meet the target list and support the sales team with a consistent and qualified lead list.
  • Analyze the marketing funnel and leverage analytics tools to evaluate the effectiveness of campaigns.
  • Build structured, thorough reports to be shared with internal stakeholders.
  • Help define our Account-Based Marketing (ABM) strategy and develop messaging and campaigns that target accounts that will convert into opportunities.
  • Own, manage, and execute the events calendar and strategy to ensure VTEX is boosting its position in the market, raising brand awareness, and maximizing demand generation through this channel.

Requirements:

  • 6+ years of experience leading a similar area, with comparable goals and responsibilities.
  • A bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Proven track record of managing multifaceted performance projects with tight deadlines.
  • Previous experience using Salesforce and marketing automation tools.
  • A tech & math mindset, providing simple solutions to complex problems.
  • Hands-on experience in managing and optimizing Paid Social, SEM, SEO, and Affiliates.
  • Digital commerce experience.
  • Experience in creating soft and dense campaigns across multiple digital channels.
  • Curiosity and willingness to constantly experiment with new tactics and channels.
  • Experience in developing copy for campaign materials, e.g., ads, abstracts, emails, and social channels.
  • A dynamic person, looking for new challenges and constantly changing if necessary.

About VTEX:

VTEX is the composable and complete commerce platform forward-thinking CEOs and CIOs choose to smarten up their investments. VTEX helps brands and retailers modernize their stack and reduce maintenance costs by rapidly migrating from legacy systems, connecting their entire value chain, and making inventory and fulfillment their strength.

As a leader in digital commerce, VTEX is trusted by more than 2,600 B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having over 3,400 active online stores across 38 countries.



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