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The Customer Retention Specialist will be responsible for driving customer retention and lifetime value through the management and optimization of email marketing programs, automated journeys, and loyalty programs across multiple brands. Key tasks and responsibilities include:
- Strategizing, executing, and optimizing email marketing campaigns and automated journeys to drive engagement and conversion.
- Developing and maintaining the global retention calendar to ensure alignment with seasonal launches, brand storytelling, promotions, and key events across all Adventure Sports brands.
- Managing, optimizing, and expanding the Podium Club (Fox Racing's loyalty program), and supporting the evolution of retention programs for other brands as needed.
- Collaborating with cross-functional teams to enhance customer engagement, retention, and revenue growth.
