Senior SEO Strategy Director

hace 3 semanas

Madrid, España Welocalize A tiempo completo

We are seeking a seasoned Senior SEO Strategy Director to lead our Digital Marketing team. In this role, you will drive the strategy and execution of SEO efforts, optimizing our client's online presence to enhance organic search visibility, increase traffic, and support business growth within the localization sector.

About the Role

The ideal candidate will oversee a team of 7 direct reports, taking full responsibility for developing, implementing, and delivering SEO strategies for our clients. You'll leverage your technical SEO expertise and business acumen to promote initiatives, effectiveness, and best practices.

This is a fantastic opportunity to make a significant impact in the localization industry and lead a high-performing team that shapes the future of Welocalize's digital marketing efforts.

Main Responsibilities
  • Lead the development and execution of tailored SEO strategies for client projects, ensuring alignment with each client's business goals to maximize their organic traffic, search rankings, and conversion rates.
  • Manage, mentor, and grow a team of 7 SEO professionals dedicated to delivering high-quality SEO solutions for clients.
  • Foster a collaborative environment, ensuring the team delivers projects efficiently and meets client expectations.
  • Collaborate with client stakeholders and internal departments to integrate SEO best practices into client-specific digital marketing projects.

You will be responsible for serving as the in-house expert for SEO, monitoring, analyzing, and reporting on SEO performance for client projects using tools such as Google Analytics and other SEO software.

In addition, you will provide actionable insights and data-driven recommendations for continuous improvement, conduct ongoing keyword research and competitor analysis specific to client industries, and keep up with industry trends and search engine algorithm updates.

Requirements
  • 7+ years of experience in SEO, with a minimum of 3 years leading or managing an SEO team.
  • Proven experience in leading SEO strategy and implementation at a global level, with a strong understanding of technical, on-page, and off-page SEO best practices.
  • Hands-on experience with SEM campaigns, with the ability to integrate SEO and SEM strategies for cohesive search marketing.

You must have demonstrated success in leading and mentoring an SEO team, fostering a collaborative, innovative, and results-driven environment. The ideal candidate should have excellent communication skills, the ability to collaborate with multiple departments and stakeholders, and translate SEO insights into business decisions.

A bachelor's degree in Marketing, Business, Computer Science, or a related field (Master's degree preferred) is required. Additionally, advanced knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Analytics is necessary.

We offer a competitive salary of $120,000 per year, commensurate with experience, and excellent benefits package including health insurance, retirement plan, and paid time off.

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