Content Strategist

hace 4 semanas

Madrid, Madrid, España Kaleidos A tiempo completo
Job Description

We are seeking an experienced Content Strategist to join our team at Kaleidos. As a pivotal link between our Product and Marketing teams, you will be responsible for crafting content plans that resonate with our audience, drive user engagement, and support our product's goals.

This role is instrumental in shaping our content strategy, evaluating existing content, and prioritizing content needs to drive user acquisition and engagement. You will conduct thorough research analysis to comprehend user and audience preferences, needs, and behaviors, and shape content decisions.

Key Responsibilities:

  • Establish content strategy objectives in alignment with the target audience, brand voice, and messaging priorities.
  • Evaluate existing content, pinpoint gaps, and prioritize content needs to drive user acquisition and engagement.
  • Conduct thorough research analysis to comprehend user and audience preferences, needs, and behaviors, and shape content decisions.
  • Remain abreast of industry trends, content marketing best practices, and emerging technologies to ensure a relevant and effective content strategy.
  • Enhance your creativity to generate interesting content that appeals to our audience.
  • Create and maintain editorial calendars to schedule content publication, ensuring consistency and organization.
  • Generate content creation across various formats—written, visual, audiovisual, etc.
  • Utilize data and analytics tools to measure content performance, tracking metrics like traffic, engagement, and conversion rates.
  • Optimize content based on data insights, making adjustments to enhance overall performance continually.

Requirements:

  • Background in developing content plans for SaaS products, especially if they are open source, with a solid understanding of design and code processes.
  • At least 3 years of proven experience in Content strategy and creation, enhancing user experience throughout the user journey.
  • Ability to research user needs as well as industry trends and translate them into engaging and effective content.
  • Proficiency in collaborating cross-functionally between Product and Marketing teams.
  • Comfortable with writing and proofreading complex technical information in a clear, concise, and user-friendly manner.
  • You need to be familiar with design and development terminology and understand deeply both sides of Product Development.
  • Analytical mindset with a focus on measuring and optimizing content performance.
  • A hands-on person who can look at setting a strategy as well as crafting the content from start to finish.

Language skills: Proficient in spoken and written English (C1 level for speaking, C2 for writing) and proficient in spoken and written Spanish (B1 level).

Location: Residing within the same time zone CET +/- 2. We'd be thrilled if you have experience working in Open Source products, knowledge of UX/UI design, graphic and multimedia design, and content creation.

We offer a flexible work environment, with a 10am-2pm CET schedule, and the possibility to work remotely from any location with a reliable internet connection. We also offer 23 days of paid leave, plus December 24th and 31st, and the possibility to ask for extra non-paid leave days.

We are committed to equal opportunities, regardless of race, color, ancestry, religion, sex, origin, sexual orientation, age, citizenship, marital status, family or parental situation, gender identity, disability, or any other protected status.

We value your energy, skills, and desire to be part of the team above all else. All personal data provided by candidates during the application process will be treated with the utmost confidentiality and will only be used for personnel assessment and selection.

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