Activation Specialist

hace 3 semanas


Zaragoza, Zaragoza, España Diageo A tiempo completo
About the role

As an Activation Specialist at Diageo, you will lead and drive efficient and effective relationships with Wholesaler or Distributor customers to achieve business targets. Your mission is to increase Diageo Distribution Coverage and rotation through brilliant activation at the Point of Purchase.

Focussed on :
Increase Diageo Distribution Coverage
Increase Diageo Brands Rotation through brilliant activation at the Point of Purchase
Taking advantage of our new RTM, adopter of new technologies in key process of customer management
You will lead this new business development agenda, including customer/chain sourcing, commercial proposal development and engagement, segmentation, implementation and follow up.

Responsibilities & Accountabilities :

Based on a clear understanding of On trade RTM Strategy, you will lead customer sourcing and commercial proposal to foster Hybrid Sales, achieving targets in terms of new Customers, sales and distribution. You will define prioritization based on contribution/potential, hybrid capability profile, understanding customer requirements to match with Diageo propositions.

Develop our business with Strategic Customers with big capillarity and sales force teams. This implies a clear account understanding (and potential management): organization and structure, key points of contact and influence, execution levers at Central and Regional level. You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale.

As a result, you will increase efficiency of the Hybrid management model, defining clear, simple, and scalable account/segment Plans (price, reward, counterparts, promo Plan, MPA) for each of the sourcing target groups, evolving the digital readiness of Diageo and Customers to ensure relationships grow in efficiency and effectiveness.

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