Vice President of Product Marketing

hace 2 semanas

Madrid, Madrid, España Gelato A tiempo completo
About Gelato

Gelato is a pioneering company that has built the world's largest and most global network for on-demand production of customized items, such as t-shirts, wall art, mugs, books, hoodies, and cards. We empower a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production approach. Our mission is to reduce waste and carbon emissions by matching supply and demand exactly.

Our Business

Gelato Group consists of three business units: Optimalprint, Gelato Create, and GelatoConnect. Optimalprint offers personalized products to consumers worldwide, while Gelato Create connects creators with a global range of production partners. GelatoConnect is the largest ecosystem in the printing industry, providing cost savings and efficiency for all production hubs.

The Role

The Vice President of Product Marketing is responsible for developing and executing the overall product marketing strategy to align with the company's business goals and market opportunities. This role involves creating and managing comprehensive go-to-market plans for new product launches, defining product positioning and messaging, and conducting market and competitive analysis to inform strategic decisions.

Key Responsibilities
  • Develop and execute the overall product marketing strategy, aligning it with the company's business goals and market opportunities.
  • Lead the product marketing team, providing guidance, mentorship, and ensuring alignment with strategic objectives.
  • Create and manage comprehensive GTM plans for new product launches, ensuring cross-functional collaboration between product management, sales, and marketing.
  • Define product positioning, messaging, and value propositions to differentiate the company's products in the market.
  • Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape.
  • Collaborate with the sales team to develop and deliver training, tools, and collateral that enhance their ability to sell the product effectively.
  • Create case studies, product demos, presentations, and other sales materials to support the sales process.
  • Drive customer engagement initiatives, including customer advisory boards, user groups, and customer feedback programs.
  • Develop and manage customer advocacy programs to generate testimonials, case studies, and referrals.
Requirements

We are looking for a highly experienced and skilled professional with a start-up mentality, incredible stamina, resilience, and grit. The ideal candidate will have:

  • 10+ years of product marketing experience, including 5+ within the B2B SaaS industry.
  • Experience as a VP, Director, or leading the Product Marketing driving strategy and execution.
  • Proven ability to analyze markets and help drive our go-to-market direction.
  • Data-driven in your approach to help make informed decisions.
  • Ability to move at a fast pace and comfortable in an iterative environment.
  • Experience building messaging and content for all go-to-market functions inclusive of demand generation and sales.
  • Experience building and leading high-performance teams, developing and operationalizing brand marketing organizations.
  • Proven ability to help drive team enablement of GTM strategy and content to support.
  • Comfortable working with stakeholders across c-suite, marketing, sales, customer success.
  • Excellent project management and time management skills.

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