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Content Developer

hace 2 meses

Pozuelo de Alarcón, Madrid, España The Cigna Group A tiempo completo

About The Cigna Group

The Cigna Group is a global health insurance and health services company that provides innovative solutions to protect people's health and well-being. We make healthcare easy to understand and provide the expertise people need to make informed health decisions. We look after everyone, at every stage of life, giving them confidence to make informed decisions to improve their health.

Strategic Content Creator with Copywriting Skills

As a content developer, you will be responsible for coordinating and executing the internal communication strategy for The Cigna Group's International Health Delivery Services (IHDS) unit and supporting the creation of and follow-up on communication campaigns towards internal and external stakeholders. The role is to design and deliver compelling business communications and community engagement activities.

You'll work closely with the team, functional leads, office leads, and HR teams in an international context to define, plan, and execute campaigns and develop content. You'll ensure these campaigns meet Legal, Compliance, and Brand communication guidelines.

You will report to the Business Communication Senior Advisor, The Cigna Group, International Health.

Main Responsibilities:

  • Develop communication plans and a communications calendar and craft compelling messaging and content to engage our employees through a multi-channel approach: Creation and development of newsletters, project updates in the form of videos, emails, intranet updates.
  • Development of communication plans and campaigns for internal change management projects and organisational announcements.
  • Coordinate a wide variety of communication activities and tactics, such as town halls, presentations, talking points, leadership messages, video content, web content, organisational announcements, and employee engagement communications, among others.
  • Take ownership in keeping messaging platforms, intranet & assets up to date.
  • Pitching hypotheses and ideas about how to effectively communicate with stakeholders to foster engagement and (employer) brand favourability.
  • Writing and editing content and communications for internal communication activities.
  • Writing organisational messages and working with the dispatch team to publish and distribute on the appropriate channels.
  • Actively seek compelling stories that underpin our people strategy and corporate responsibility agenda.
  • Support with developing high-quality, accurate communications materials for various audiences, such as PR releases, newsletters, presentations, speeches, talking points, organisational announcements, collateral material, multimedia (video/audio/social), and web content and stories.
  • Ensure deadlines are met and consistent, appropriate processes are followed to obtain final approvals from subject matter experts, project leaders, and compliance/legal team.
  • Work with external agencies: briefing, follow-up, performance & budget management.
  • Monitor and evaluate the efficacy of strategies and tactics for continuous improvement, with clear KPIs to demonstrate ROI of internal communication activities.

Key Competencies:

  • Strong project and event management skills, developing detailed project plans and schedules.
  • Experience in identifying the relationship between business and communication objectives.
  • Strong writing and editing skills (native English); ability to write for a variety of audiences across multiple communication channels/vehicles, including print, online, broadcast, and social media.
  • Creative skills: understand the power of format and storytelling, PowerPoint design, video messaging tactics.
  • Ability to translate highly complex, technical content into concise, impactful, easy-to-understand, compelling stories.
  • Critical mindset: able to identify and formulate opportunities for improvement.
  • Strong verbal communications.
  • Proactive self-starter who can jump into virtually any scenario – including navigating ambiguity – demonstrating good judgment as well as tact and discretion to work with Cigna employees at all levels.
  • Comfortable working in a hybrid working environment.
  • Experience of working in an international matrix structure is a plus. Affinity with financial services or healthcare preferred but not essential.

What You Can Expect:

You join a dynamic and motivated team and will work closely with functional team leads, office leads, HR, and Marketing and Communications teams in various office locations across the globe.

Hybrid working (home and office).