Marketing Director Iberia

hace 2 semanas

Madrid, Madrid, España beBee Careers A tiempo completo

Job Description:

Head of Marketing Iberia

We are seeking a highly skilled and experienced professional to lead our marketing efforts in the Iberian region.

  • This role will be responsible for implementing our trade marketing plan and strategy, serving the global targeted positioning of the brand and its objectives.
  • You will monitor our PR strategy concerning traditional press as well as bloggers, vloggers, makeup artists & celebrities, and ensure all actions drive business growth and raise brand awareness.
  • Oversee the strategy on all digital platforms to develop brand awareness and boost sales.
  • Manage, motivate, develop, and lead the Marketing Iberia team.

Key Responsibilities:

  • Roll-out in Iberia the annual marketing plan negotiated at Sephora Europe level, in coordination with the Regional Marketing team: new product launches, development of star franchises; Analyze the performance of the brand.
  • Negotiate and organize an animation plan in line with the strategy of the Brand: negotiation with suppliers, creation of marketing tools, close communication with the field and follow-up of actions, build-up of consolidated feedback and set up of key learnings.
  • Develop a strong relationship with our retailers: Be the key person to contact on all marketing-related subjects; Liaise with Sales, retailers, and Flagship stores to identify marketing/promotional opportunities.
  • Liaise with Regional Merchandising Department for all merchandising projects, and develop local merchandising, respecting guidelines if applicable.
  • In line with our DNA, pilot communication projects to develop our Brand Awareness: through media channels, events, or co-branding.
  • Organize Iberia Sales Meetings by presenting novelties, marketing strategy, and animation plans; All year long, efficiently communicate with sales and field.
  • Build, nurture, and maintain excellent customized press relations with relevant medias, proactively seeking and discovering media coverage opportunities.
  • Manage Make-up Artists & Celebrities Relations.
  • Development and communication of Press releases to key journalists/bloggers/vloggers to introduce them to our products, respecting guidelines & tools from San Francisco.
  • Participate/Partner with our retailer's PR events and build local Brand-owned PR Events in coordination with the regional office.
  • Develop Brand Awareness through traditional & digital media.
  • Develop the ranking and share of voice of the Brand.
  • Be on all occasions a strong DNA conveyor.
  • Community management: Implement the Digital strategy among all social media platforms to develop Brand awareness, optimize visibility, and help grow Benefit's social audiences & engagement;
  • Digital Influencers management: Develop, grow, and maintain relationships with top vloggers/bloggers/digital journalists resulting in increased quality placements & exposure;
  • E-retail: Work closely with Sephora and regional teams to optimize our visibility on Sephora.pt.
  • Benefit content site: Work closely with regional teams to update the Corporate Iberia content site and raise Brand awareness; Grow our emailing database.
  • Continually monitor all the digital content to ensure it is on brand and meets strategic objectives.
  • Define and monitor an action plan for NBBA exposure, in coordination with the E-Retail & Digital Manager.

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