Digital Transformation Marketing Strategist

hace 2 semanas

Barcelona, Barcelona, España Graitec A tiempo completo
About Graitec Group

We are a global leader in Building Information Modeling (BIM) providing innovative solutions to our architectural, engineering, construction, and manufacturing customers. Founded in 1986, we empower our clients to create, simulate, and fabricate data for their projects.

Our company drives growth through three complementary activities:

Value Added Reseller of Autodesk Solutions: We offer high-quality products and services to meet the needs of our customers.

Software Editor of Complementary Products: Our team develops and edits software that complements Autodesk solutions for the construction industry.

Services: We provide training, consulting, and support on top of our products with a focus on customer satisfaction.

With over 700 outstanding talents distributed across our 50 offices in 14 different countries, we can meet the needs of our customers worldwide. Our team is known for its accountability, agility, and customer-centricity, as well as its ambition for business growth and impactful innovations, with more than 25% of our teams in Research & Development.

We serve over 270,000 customers worldwide, making us one of the largest Autodesk Partners globally. With exponential international growth, $300 million in revenue in 2023, and plans to double our business in the coming years, we are investing heavily in our digital transformation program.

About the Job

We are looking for a talented Digital Transformation Marketing Strategist to join our team and support the European Marketing Manager in executing strategic marketing initiatives across various channels for Europe.

The successful candidate will play a crucial role in driving digital marketing efforts, lead acquisition strategies, content creation, CRM management, analytics, media PR, and event coordination. This position requires a proactive individual with strong organizational skills and a passion for driving impactful marketing campaigns.

Key Responsibilities
  • Collaborate closely with the Marketing Manager Europe and Corporate team to drive the development and maintenance of the company's website.
  • Manage the execution of SEO strategies to improve website visibility and traffic.
  • Act as a facilitator for digital initiatives, fostering a digital culture within the organization.
  • Develop and maintain a webinar calendar in coordination with the sales department.
  • Localise lead acquisition campaigns to align with corporate objectives and target audience needs.
  • Implement and deploy an Account Based Marketing (ABM) strategy for long-term lead generation.
  • Partner with sales and product teams to produce high-quality content for website and inbound marketing efforts.
  • Translate content provided by Corporate team.
  • Ensure all content adheres to corporate guidelines and brand standards.
  • Manage Wordpress backend to create and publish pages and articles.
  • Adapt visuals from various sources for local country.
  • Localize whitepapers and documents with page layout designing software.
  • Localise, adapt, and plan CRM communication campaigns in alignment with corporate objectives.
  • Assist in managing the local communication calendar for newsletters, marketing campaigns, and yearly pipeline.
  • Support efforts to improve data quality and efficiency in managing CRM data processes.
  • Monitor marketing and sales funnel metrics to track performance and optimize conversion rates across the buyer journey.
Requirements
  • Bachelor's degree in Business or Marketing or equivalent experience.
  • 5 years of experience in managing content websites, lead digital acquisition, and marketing automation tools.
  • Excellent project management skills, working on multiple projects with a varied range of stakeholders.
  • Native German speaker and Very Good writing skills in English.
  • Analytical mindset and data-driven approach.

Salary Range: €60,000 - €80,000 per year, depending on qualifications and experience.

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