Strategic Marketing Consultant
hace 4 semanas
At Eco Plus Solutions, we are seeking a skilled Marketing Consultant fluent in French to join our team. As a key member of our digital marketing agency, you will play a crucial role in developing and executing strategic marketing initiatives using Google products.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies using Google Ads, Google Analytics, and other relevant tools.
- Conduct thorough market research to understand trends, competitor activities, and audience behavior in French-speaking markets.
- Provide expert advice to clients on marketing strategies and campaign execution, ensuring alignment with their business objectives and target audiences.
- Oversee the creation, execution, and optimization of marketing campaigns, including search, display, and video ads, to maximize performance and ROI.
- Monitor and analyze campaign performance metrics, preparing detailed reports on effectiveness, ROI, and recommendations for improvements.
- Work with content teams to ensure that marketing materials, ad copy, and landing pages are tailored to French-speaking audiences and campaign goals.
- Maintain regular communication with clients, providing updates on campaign progress and addressing any questions or concerns.
- Implement and adjust strategies for enhancing ad performance through techniques such as A/B testing, keyword optimization, and bid management.
- Keep accurate records of campaign strategies, performance, and insights to inform future planning and decision-making.
Requirements:
- Fluency in French (both written and spoken) is required.
- Prior experience in marketing, sales, or a related field is highly advantageous.
- Familiarity with Google Ads, Google Analytics, and other digital marketing tools.
- Strong analytical skills with the ability to interpret data, assess performance, and make data-driven recommendations.
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