Digital Marketing Specialist

hace 2 días


Barcelona, Barcelona, España Factorial A tiempo completo

**About the Role**

We are seeking a highly skilled Digital Marketing Specialist to lead our marketing efforts in the Spanish market. Reporting directly to the Marketing Director, this individual will drive demand generation and nurture leads across multiple channels.

The Challenge:

  • To acquire and engage SME and mid-market prospects in Spain, ensuring that our marketing efforts align with business goals and deliver measurable pipeline growth.
  • To develop and execute comprehensive strategies across the full marketing funnel, requiring close partnerships across sales, partners, growth ops, and more.

About You

This role requires a highly data-driven professional with deep expertise in measuring, tracking, and reporting on demand generation programs. You should have proficiency with HubSpot (PowerBI is a plus) and be a native-level Spanish speaker & fluent in English.

Your Mission

  1. Lead digital emailing and always-on lead nurturing programs to guide prospects through the buyer's journey and create new Sales Accepted Opportunities.
  2. Develop and optimize workflows and automation processes for accurate database management, aligning with market strategies and enhancing prospect engagement.
  3. Audit the use of HubSpot and other technology stack, providing guidance to maximize platform applications use and success.
  4. Align marketing efforts with sales goals, ensuring campaigns hit the right audience and drive revenue.
  5. Orchestrate the effective execution of marketing campaigns through sales teams by briefing teams on campaign messaging and sales hooks, monitoring results, and iterating and improving sequences based on closed-loop feedback.
  6. Work with teams across sales, product, creative, and RevOps to build integrated campaigns that resonate with the Spanish market.
  7. Implement and measure A/B testing activities to improve performance effectiveness and refresh best practices.

Compensation Package

We offer a competitive salary range of $60,000 - $90,000 per year, depending on experience.



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