Global Marketing Strategist
hace 1 día
King Deux Search & Consulting, a leading executive search firm, offers bespoke talent solutions across financial services and commerce. We are committed to delivering exceptional results for our clients and candidates. With 7 years of experience in pioneering the future of global finance, we have built a reputation for innovation and excellence.
We are seeking an experienced marketing professional to cover the Indian market and drive business growth in the region. As Global Marketing Strategist, you will be responsible for developing and executing lead acquisition campaigns to meet targets for both lead quantity and quality. You will also create a go-to-market strategy for exploring potential new markets, develop retention marketing strategies to boost repeat customer engagement, and oversee branding and communications initiatives for local and regional marketing activities.
Responsibilities:
• Team Leadership: Report to the Country Manager / Regional (Global) Head of Marketing while managing and structuring the marketing team to achieve goals and project milestones.
• Marketing Campaign Development: Plan and execute lead acquisition campaigns to meet targets for both lead quantity and quality. Create a go-to-market strategy for exploring potential new markets. Develop retention marketing strategies to boost repeat customer engagement.
• Brand Management: Oversee branding and communications initiatives for local and regional marketing activities, including media relations, promotions, online marketing, CRM, and events.
• Digital Strategy: Formulate a comprehensive digital marketing strategy encompassing SEO/SEM, database management, and social media. Evaluate the effectiveness of each marketing channel and optimize for better results.
• Market Insights: Conduct market research to identify trends and insights related to new technologies and market dynamics. Adjust business strategies based on research and analysis of market trends.
• Collaboration: Collaborate with agencies and vendor partners to enhance marketing efforts. Utilize the CRM system to assess customer data and evaluate current and potential customer activities.
• Budgeting and Forecasting: Manage marketing budgets and forecasts, ensuring targets are set and met.
Qualifications:
• Education: Bachelor's degree or higher in Marketing, Public Relations, or Communications.
• Experience: Minimum of 5 years of experience in the finance industry, with a preference for experience in the CFD/FX sector. Deep understanding of the FX industry, market trends, and customer behavior
Salary Range: ₹1,500,000 - ₹2,500,000 per annum (base + incentives)
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