Senior Program Manager, Ads
hace 4 semanas
About the Role:
Amazon Ads is seeking an experienced Program Manager to set up a new Ads support program for SMB advertisers across 6 continents. As a Program Manager, you will be responsible for building up the 1:1 support management program for unmanaged advertisers, which will consist of an in-house team & an outsourced vendor with SOPs, process adherence, mechanisms and service guidelines.
Key Responsibilities:
• Build up the 1:1 support management program for unmanaged advertisers
• Monitor & improve performance of both teams by incorporating SOPs, training plans and a performance scorecard that includes best practices, procedures, and a framework for innovations
• Define metrics, tools, and processes to achieve high-value actions (HVA), marketing-driven revenue (MDR), and productivity goals
• Identify gaps in Amazon's Ads 1:1 support offering for unmanaged advertisers compared to competitors, and collaborate with the relevant teams to develop plans to address those gaps
• Identify opportunities to improve Amazon's ad products based on customer feedback, data analysis, and feature gaps with competitive products
• Collaborate with the Ads finance team to build an appropriate attribution model that demonstrates the impact of the ads consultant team
Requirements:
• Experience in professional non-internship marketing
• Experience in developing and managing acquisition marketing or channel programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications:
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint
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