Marketing Operations Specialist

hace 1 semana

Alicante, Alicante, España International Schools Partnership Limited A tiempo completo

About the Role

We are seeking a highly motivated and results-driven Digital Marketing Assistant to support our Head of Marketing in driving brand awareness, lead generation, and customer engagement through digital and traditional marketing strategies.

This is a part-time temporary role that will cover for a colleague and requires a dynamic professional with excellent marketing skills and a flexible schedule to cover school events. The ideal candidate will have hands-on marketing experience, a strong understanding of digital marketing tools, KPIs, and campaign management.

The successful candidate will work closely with external SEM, SEO, and paid social agencies to optimise lead generation campaigns, monitor and analyse campaign performance, and execute customer journey optimisations within HubSpot Sales CRM to improve conversion rates.

Key Responsibilities:

  • Collaborate closely with external SEM, SEO, and paid social agencies to optimise lead generation campaigns.
  • Monitor and analyse campaign performance, ensuring maximum return on investment.
  • Execute customer journey optimisations within HubSpot Sales CRM to improve conversion rates.
  • Optimise the use of digital and non-digital marketing tools to enhance lead conversion.
  • Support admissions team in building marketing collateral, event organising, refining lead nurturing strategies, and implementing effective retargeting campaigns.

Data Analytics:

  • Track and report key digital and non-digital marketing performance indicators weekly.
  • Provide data-driven insights and recommendations to enhance marketing strategies and optimise conversion rates.

Content Generation & Digital Optimisation:

  • Capture key day-to-day school activities to generate engaging digital and non-digital content.
  • Develop and manage content for social media, newsletters, admissions materials, and the website.
  • Ensure consistent brand messaging across all platforms.
  • Optimise content for SEO, engagement, and lead conversion.

Communications:

  • Write, translate, and distribute formal communications to families via all school channels.
  • Produce and send the regular school newsletter, maintaining high engagement rates.
  • Ensure all communications align with the school's branding and marketing strategy.
  • School calendar coordination and event planning.

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