Category Manager

hace 3 días

Sevilla, Sevilla, España Reclut A tiempo completo
Category Manager

Reclut busca un Category Manager para optimizar la experiencia del cliente y la eficiencia empresarial mediante la agrupación estratégica de productos o servicios.

Funciones y responsabilidades:
  • Impulsar la actividad y planes comerciales en función de las necesidades de las distintas categorías gestionadas.
  • Alcanzar objetivos de crecimiento mediante la gestión activa de surtidos y optimización del espacio en puntos de venta.
  • Gestionar y analizar el punto de venta, incluyendo promociones y acciones ejecutadas.
  • Analizar el mercado, la competencia, el comprador y el cliente para identificar oportunidades de negocio.
  • Diseñar planes de acción para cada categoría y canal, en coordinación con el equipo de ventas y marketing.
  • Establecer los objetivos e indicadores de cada plan de acción y supervisar los resultados.
  • Colaborar con los clientes en la gestión por categorías para optimizar el surtido, los espacios, el planograma y la segunda exposición.
  • Desarrollar y presentar a los clientes argumentos e historias de venta para el desarrollo de las ventas.
  • Realizar estrategia de surtidos y actividades, así como análisis cuantitativos y cualitativos de las ventas.
  • Participar en el desarrollo del plan anual en línea con la visión de la marca y objetivos comerciales.
  • Trabajar estrechamente con Business Intelligence y Comercial para identificar métricas y KPI para optimizar el rendimiento y el ROI de las categorías y productos.
  • Apoyar y elevar el nivel de madurez en el uso de la tecnología, analíticas y cuadros de mando en el área de Marketing y Comercial.
Requisitos:
  • Grado en ADE o similar.
  • Experiencia mínima de 2/3 años en posiciones de Category/Trade Marketing en el sector de Gran Consumo.
  • Conocimiento de técnicas de análisis de mercado, gestión de surtido de productos, y desarrollo de estrategias de categoría.
  • Habilidades analíticas sólidas y capacidad para trabajar con datos, utilizando herramientas como análisis de panel de consumidores, datos de ventas y métricas de rentabilidad.
  • Habilidades de negociación y capacidad para establecer relaciones sólidas con proveedores y socios comerciales.
  • Orientación a resultados, con un historial demostrado en el logro de objetivos de ventas y rentabilidad.
  • Habituado a trabajar con Excel, Power BI y/o ERP y paneles como IRIS, Kantar, Nielsen, etc.
¿Qué ofrece la empresa?
  • Contrato indefinido.
  • Salario: 35K a 40K en 12 mensualidades + 10% RV.
  • Horario: Lunes a viernes de 09:00 a 18:00 (1 hora para comer).
  • Viajes: 20% de su tiempo.

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