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Digital Advertising Strategist
hace 2 meses
At Printful, we're on a mission to empower businesses to turn their ideas into brands and products. As a Digital Advertising Strategist, you'll play a crucial role in developing and implementing advanced digital advertising campaigns across various platforms globally.
Key Responsibilities:
- Develop and execute digital advertising campaigns across platforms such as Google, META, TikTok, LinkedIn, and more
- Collaborate with the Marketing team to align campaign strategies with overall business goals
- Perform in-depth analysis and reporting on campaign performance, providing actionable insights to optimize ROAS
- Manage and allocate digital advertising budgets, ensuring efficient spending and maximum impact
- Stay updated on the latest digital advertising trends, tools, and best practices to continuously enhance campaign effectiveness
- Conduct A/B testing and experimentation to optimize creative, targeting, and bidding strategies
- Ensure landing pages are optimized for conversion rates, with a clear learning agenda in place to continuously improve conversion rate (CR%) performance
- Work closely with the creative team to develop compelling ad copy, graphics, and video content that resonates with target audiences
- Utilize advanced analytics tools (Google Analytics, Amplitude, etc.) to measure and report on campaign performance
- Manage relationships with external partners and vendors to ensure seamless campaign execution
- Prepare and present comprehensive reports and performance summaries to senior management, clearly communicating results and strategic recommendations
Requirements:
- 5+ years of experience in digital advertising, with a focus on PPC, social media, and programmatic advertising
- Proven experience managing large-scale, high-budget digital campaigns with a strong ROI
- Proficiency in digital advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, and others
- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, and Excel to analyze performance metrics
- Experience with A/B testing and multivariate experiments
- Strong project management skills, with the ability to juggle multiple campaigns and deadlines
- Experience working in ecommerce or B2B SaaS environments and experience in Account-Based Marketing (ABM) will be considered as an advantage
- Knowledge of SEO, content marketing, and email marketing will be considered as an advantage
What We Offer:
- Health Insurance that includes dental work
- All the resources and tools to perform your tasks
- An opportunity to work remotely or in a welcoming office space in Sant Climent de Llobregat
- Flexible working hours (start your day as late as 10 a.m.)
- Gym membership
- Day off on your birthday
- Possibility to work abroad for 90 days each year
- Employee discounts for 300+ premium products
- Room for professional growth (conferences, workshops, mentoring, guest lectures)
- Exciting team-building events and parties you'll never forget
Printful is an equal-opportunity workplace. We're committed to diversity and inclusion and make our hiring decisions based solely on qualifications, merit, and work experience.
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