Global Product Marketing Communication Strategist

hace 4 semanas

Madrid, Madrid, España Signify A tiempo completo
{"title": "Global Product Marketing Communication Manager", "description": "Job Summary

We are seeking a highly skilled Global Product Marketing Communication Manager to join our team at Signify. As a key member of our marketing team, you will be responsible for creating comprehensive product communication strategies and new product introduction playbooks that drive engagement and sales.

Key Responsibilities
  • Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
  • Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.
  • Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
  • Leverage consumer insights, transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.
  • Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
  • Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.
  • Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.
  • Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.
Requirements
  • Highly skilled marketeer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.
  • Experience creating Amazon content is a plus.
  • Proficiency in translating very technical product specifications into consumer benefits and creating a communication strategy for products that can be applied to a vast product portfolio in several regions.
  • Experience in delivering communication playbooks for new product introductions.
  • Understanding of the full marketing mix, including product positioning, product management, distribution channels, price tiers, and competition.
  • Fluency in English is mandatory.
Preferred Industries

FMCG, home goods, consumer electronics, appliances.

", "lang_code": "en-US"}

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