Marketing Specialist

hace 2 semanas

Madrid, Madrid, España Fortra, LLC A tiempo completo

Job Summary

Fortra, LLC is seeking a highly skilled Senior Marketing Specialist to join our team. As a key member of our marketing department, you will play a crucial role in executing and supporting successful marketing programs and localized campaigns for France.

Key Responsibilities

  • Partner with the Marketing Director to plan and support marketing activities for multiple brands and channels in France, including lead generation programs, promotions, email campaigns, tradeshows, webinars, web localization, and other activities.
  • Aid in content creation specific to the region, including case studies, social media content, and other marketing materials.
  • Review, proof, and edit communication materials in French for accuracy and consistency of message in our email campaigns, websites, blog, collateral, webinars, advertising, and other marketing channels.
  • Coordinate tradeshows and events to promote our brand and products.
  • Grow traffic to our websites, improving search engine optimization (SEO) and via paid advertising.
  • Support local Sales teams and work with them to gather feedback on campaigns.
  • Collaborate closely with the entire marketing team and third parties to manage timelines and deliverables for successful marketing campaigns.
  • Track, analyze, report, measure, and communicate program results.
  • Perform other duties as assigned.

Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Four+ years of marketing experience, with knowledge and understanding of marketing fundamentals.
  • French native and advanced English speaker. Knowledge of other languages is appreciated. Proficient bilingual usage of written, formal, and colloquial French and American English is a must.
  • Strong copywriting skills in French for email, social media, website, and other marketing materials.
  • Strong SEO knowledge and web skills.
  • Ease and understanding of technology fundamentals is preferred.
  • Self-starter and problem-solver.
  • Strong project management skills with high attention to detail.
  • Ability to work well individually and as part of a team.
  • Ability to work both in a creative environment as well as a structured, process-driven one.
  • Ability to receive and incorporate project feedback from manager and team.

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