Digital Retention Manager

hace 1 día

Zaragoza, Zaragoza, España Japan Tobacco International A tiempo completo
RRP Digital Retention Manager

At Japan Tobacco International, we're committed to creating a workplace where everyone feels valued and empowered to succeed. As the RRP Digital Retention Manager, you'll play a critical role in shaping our digital strategy for Reduced-Risk Products (RRP). Your primary focus will be to enhance consumer engagement through an integrated online and offline approach.

Key Responsibilities
  • Help execute our digital ecosystem strategy, ensuring a seamless omnichannel experience for consumers
  • Develop and implement strategies to onboard, engage, and retain consumers, including managing local loyalty programs and digital communities
  • Bring creative digital campaign ideas to life and ensure they effectively connect online and offline channels
  • Continuously track and analyze digital performance metrics to understand user behavior and refine strategies
Main Areas of Responsibility

Collaborate in implementing our digital brand marketing strategy by defining and translating brand requirements into actionable digital and CRM objectives.

Develop and execute strategies to enhance digital consumer retention and loyalty, manage our CRM for growing consumer bases, and drive digital campaign briefs and planning sessions to meet marketing goals.

Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.

Requirements
  • Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field (a Master's degree in a similar area is a plus)
  • 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing, ideally in Food, FMCG, Tobacco, or digital agencies
  • Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus)
  • Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization
  • Proven experience in creating and managing loyalty programs, with demonstrated positive growth results
  • Familiarity with marketing technology tools and loyalty platforms (e.g., Open Loyalty) is an asset
  • Strong collaboration, strategic thinking, and project management skills
  • Highly curious, detail-oriented, and flexible in adapting to new challenges

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