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Digital Marketing Strategist
hace 2 meses
Job Summary
We are seeking a highly skilled Digital Marketing Strategist to join our team at LRQA. As a key member of our marketing team, you will be responsible for developing and implementing a cross-channel digital marketing strategy for EiQ, our end-to-end supply chain due diligence platform.
About LRQA
LRQA is a leading global assurance provider, dedicated to helping our clients build a safer and more sustainable future. With a presence in 50 countries and a team of over 2,500 colleagues, we offer a wide range of services, including certification, customized assurance, cybersecurity, inspection, and training.
Key Responsibilities
- Develop and implement a cross-channel digital marketing strategy for EiQ, including paid and organic search, social media, and email marketing.
- Create and maintain marketing contact databases and audiences for EiQ, and develop and implement automation and retargeting tactics.
- Work in collaboration with the group digital marketing community to own and enhance the MarTech setup for EiQ, and proactively propose new technologies to optimize the setup.
- Analyze end-to-end marketing performance, from awareness through to revenue, and surface insights and implement tactics to optimize the funnel.
- Report to EiQ and commercial management teams on marketing performance, and manage the paid search budget for EiQ.
- Analyze user experience on the EiQ platform and provide feedback to the product team on issues and proposed solutions.
Requirements
- 5-10 years of digital marketing expertise, with a strong background in marketing technology, particularly Google Analytics, Ads, and Looker Studio.
- Broad experience in paid social, SEO/SEM, user experience tools, automation, and CRM.
- Ability to independently operate paid advertising campaigns, and good communication skills in English and local language.
- Occasional international travel.
Diversity and Inclusion at LRQA
We are committed to creating a diverse and inclusive workplace, where everyone feels valued and empowered to contribute their best work. We believe that a diverse team is a stronger team, and we are passionate about embracing different perspectives to drive innovation and success.
