Senior PPC Strategist

hace 5 días

Madrid, Madrid, España International People Solutions A tiempo completo
Head of PPC Job Description

We're seeking a seasoned digital advertising expert to lead our PPC team and drive VAS growth using Google Ads. As a key member of our marketing team, you'll be responsible for managing a team of media buyers, collaborating with other teams to ensure campaigns align with our overall marketing strategy, and staying up-to-date with the latest trends in digital advertising.

Key Responsibilities:
  • Manage a team of media buyers and oversee the setup, monitoring, and optimization of PPC campaigns
  • Collaborate with cross-functional teams to ensure campaigns are aligned with overall marketing strategy
  • Stay up-to-date with the latest trends in digital advertising and implement best practices
  • Develop and execute successful PPC campaigns that drive VAS growth through Google Ads
  • Use data to inform strategy and optimize campaigns, leveraging tools like Google Analytics (GA4)
Requirements:
  • At least 3 years of experience in PPC management with a focus on VAS growth and Google Ads
  • Proven track record of executing successful PPC campaigns that drive VAS growth
  • Strong understanding of PPC advertising platforms, particularly Google Ads
  • Excellent analytical skills and ability to use data to inform strategy
  • Good knowledge of Google Analytics (GA4) and ability to use it to inform strategy
  • Knowledge of DV360 and other programmatic advertising platforms is a plus
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Excellent communication skills and ability to work collaboratively with cross-functional teams
  • Business level English

We're looking for a passionate and experienced digital advertising expert who can drive VAS growth through Google Ads. If you have the skills and experience we're looking for, we want to hear from you.

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