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Digital Media Planner

hace 2 meses

Madrid, Madrid, España Starcom A tiempo completo

About Starcom

Starcom is a world-renowned media communications agency that believes in the alchemy of people and technology creating experiences people love, and actions brands need. As a Human Experience Company, we partner with the world's leading marketers and new establishment brands to drive business growth through creative and innovative solutions.

About the Role

The Digital Media Planner will be responsible for planning, negotiating, and executing digital media plans that drive business results for our clients. The ideal candidate will have a strong understanding of digital media planning and analysis, as well as excellent communication and negotiation skills.

Key Responsibilities

  • Assist in developing digital media strategies for top-tier clients
  • Develop and manage digital media plans, negotiating and purchasing media
  • Manage the day-to-day implementation and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation processes
  • Interact daily with digital media publishers and maintain strong relationships
  • Analyze research data and media/marketing information, sharing insights with clients
  • Monitor and assess ongoing campaign performance, assisting in strategic analysis

Requirements

  • Bachelor's degree in Advertising, Marketing, or Economics, or a minimum of 3 years of experience in digital planning
  • Proficiency in English (B2 or more), which will be assessed in an interview by the Talent Team

What We're Looking For

  • Strong understanding of digital planning tools, including MS Office, Comscore/GFK, and Verification
  • Knowledge of offline media planning and experience with media planning tools
  • Ability to develop client reports that are clear, compelling, and persuasive
  • Excellent communication and negotiation skills