Marketing Campaign Specialist
hace 2 semanas
We are seeking a highly skilled Marketing Campaign Specialist to join our team at Pearson. As a key member of our English Language Learning division, you will be responsible for developing and executing world-leading marketing strategies for our key customer groups.
Key Responsibilities- Support the Marketing team to deliver our global 'big bet' campaigns, taking ownership and execution of 1-2 workstreams.
- Execute day-to-day tasks, including creating and designing marketing channel highlights, digital materials, newsletters, power-point presentations, webinars, and events.
- Support ongoing efforts to expand Pearson ELL's digital and social media presence, including YouTube, Instagram, and Facebook content.
- Actively participate in global/cross-geography projects aimed at creating global campaigns to be later trans-created locally.
- Monitor channel performance against KPIs and take responsibility for raising Purchase Orders and owning the Campaign budget tracker.
- Manage approvals process of marketing materials and proactively work with and distribute marketing materials to global in-market partners.
- Great passion for building brands and developing innovative campaigns and activations.
- Previous marketing experience in brand planning, campaign management, and customer insights.
- Experience in the digital or social media space is a bonus.
- Excellent creative and copywriting skills, with proficiency in Word, Excel, Outlook, and Powerpoint.
- Strong analytical skills and data-driven thinking, with a global perspective and international cultural agility.
- Excellent relationship builder with both internal and external teams.
Pearson is one of the 10 most innovative education companies of 2022. We add life to a lifetime of learning so everyone can realize the life they imagine. We value the power of an inclusive culture and a strong sense of belonging, promoting a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential.
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