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Marketing Product Strategist

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo
Descripción del Puesto

Hola,
Somos Semrush, una empresa global de tecnología de la información que desarrolla su propio producto: una plataforma para especialistas en marketing digital. Aquí nacen nuevas estrellas, así que no pierdas la oportunidad.
Este es nuestro rol como Marketing Product Strategist para generadores de ideas, genios de la planificación y analistas natos.

Tareas en el rol
  • Gestionar el marketing entrante y las comunicaciones a lo largo del ciclo de vida de la suite de herramientas Semrush Local.
  • Dirigir la producción de materiales de marketing: correos electrónicos, páginas de destino, videos, banners y presentaciones, en colaboración con los equipos de diseño, contenido y producción de video.
  • Administrar, monitorear y optimizar el embudo de productos y el recorrido del usuario desde la activación y conversión hasta la retención y premium.
  • Realizar análisis competitivos e investigaciones de mercado.
  • Conducir entrevistas con usuarios y traducir sus comentarios en mejoras de producto y marketing.
Requisitos: A quién buscamos
  • Gerente de marketing de producto con 3-5 años de experiencia en empresas SaaS, enfocándose en segmentos de pequeñas y medianas empresas.
  • Historial comprobado en lanzamientos de nuevos productos SaaS B2B.
  • Conocimiento en SEO, redes sociales, marketing por correo electrónico o marketing de contenido.
  • Un excelente narrador de historias.
  • Enfocado en datos.
  • Atención excepcional a los detalles.
  • Un constructor de relaciones inteligente.
  • Excelente dominio del inglés.
Se dice que no hay candidatos perfectos, pero podrías ser tú, si
  • Compartes nuestros valores comunes: Confianza, porque preferimos expresarnos y ser nosotros mismos; Sentido de Pertenencia, porque no vale la pena perder tiempo en algo en lo que no crees; y entusiasmo por los Cambios Constantes, porque siempre buscamos mejorar las cosas.
Un poco sobre el equipo

La Unidad Local de Semrush se dedica a ayudar a las empresas con ubicación física y SABs a mejorar su posicionamiento en los resultados de búsqueda local y atraer más clientes cercanos. A través de una amplia gama de soluciones para Marketing Local, como gestión de listados, optimización de GBP, seguimiento de clasificación en mapas y gestión de reseñas, permitimos que las empresas de todo el mundo logren crecimiento al ganar y retener clientes leales con menos esfuerzo.

Crearemos las condiciones adecuadas para que trabajes y descanses cómodamente
  • Es tu decisión elegir el formato de trabajo que mejor te funcione. Puedes optar por trabajar en la oficina, desde casa o una combinación de ambos.
  • Inicio flexible de la jornada laboral.
  • Días de vacaciones ilimitados.
  • Beneficio por hobbies.
  • Desayuno, refrigerios y café en la oficina.
  • Eventos corporativos.
  • Capacitación, cursos, conferencias.
  • Regalos para empleados.
Finalmente, un poco más sobre nuestra empresa

Hemos estado desarrollando nuestro producto durante 15 años y hemos sido galardonados con el Top 100 de Productos de Software de G2, los Premios Globales y de Búsqueda de EE. UU. 2021, Certificación de Gran Lugar para Trabajar, Deloitte Technology Fast 500 y muchos más. Semrush salió a bolsa y comenzó a cotizar en la NYSE.
Más de 10,000,000 de usuarios en América, Europa, Asia y Australia ya han probado Semrush, y más de 1,000 personas en todo el mundo están trabajando en su desarrollo. El equipo de Semrush sigue creciendo.

Semrush es un empleador que ofrece igualdad de oportunidades. Celebramos la diversidad y estamos comprometidos a crear un entorno inclusivo para todos los empleados. No discriminamos por raza, religión, credo, color, origen nacional, sexo, embarazo, orientación sexual, identidad de género, expresión de género, edad, ascendencia, discapacidad física o mental, o condición médica, incluyendo características médicas, identidad genética, estado civil, servicio militar, o cualquier otra clasificación protegida por las leyes locales, estatales o federales aplicables. Todas las decisiones de empleo se basan en las necesidades del negocio, los requisitos del trabajo, el mérito y las calificaciones individuales.

Únete a nosotros para impulsar tu carrera. Conviértete en parte del equipo global y construye la plataforma líder en gestión de visibilidad en línea para especialistas en marketing digital.