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Influencer Marketing Manager

hace 2 meses

Madrid, Madrid, España Pure Kaktai A tiempo completo

Job Summary

Pure Kaktai is seeking a highly skilled and creative Influencer Marketing Manager to drive our brand's presence through effective influencer partnerships. As a key member of our team, you will be responsible for developing and implementing a comprehensive influencer marketing strategy that aligns with our brand values and business goals.

About Us

Pure Kaktai is a mission-driven company dedicated to transforming the beverage industry. We envision a world where every sip of a beverage can make a positive impact on both personal health and the planet. Our unique approach to sustainability and wellness has earned us a reputation as a leader in the industry.

Key Responsibilities

  • Strategy Development: Develop and implement a comprehensive influencer marketing strategy that aligns with Pure Kaktai's brand values and business goals.
  • Influencer Identification: Research and identify potential influencers across various social media platforms who align with our brand ethos and target audience.
  • Relationship Management: Build and maintain strong relationships with influencers, managing communication and negotiations to secure impactful collaborations.
  • Campaign Management: Plan, execute, and oversee influencer marketing campaigns from start to finish, ensuring timely delivery and alignment with brand messaging.
  • Content Collaboration: Work closely with influencers to co-create authentic and engaging content that highlights the benefits of Pure Kaktai's products.
  • Performance Analysis: Track and analyze the performance of influencer campaigns, using data-driven insights to optimize strategies and report on ROI.
  • Trend Monitoring: Stay up-to-date with industry trends, emerging influencers, and best practices to improve influencer marketing efforts continuously.

Requirements

  • Experience: Minimum of 5 years' experience in influencer marketing, social media marketing, or a related field within the wellness or FMCG sectors.
  • Skills: Strong project management, communication, and relationship-building skills. Proficiency in social media platforms and influencer marketing tools.
  • Attributes: Creative thinker with a strategic mindset, attention to detail, and the ability to work in a fast-paced environment.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Additional certifications in digital marketing are a plus.