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Product Marketing Strategist

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo
Job Overview

We are seeking a highly skilled Product Marketing Manager to join our team at Semrush. As a Product Marketing Manager, you will be responsible for managing inbound marketing and lifecycle communications for our Semrush Local tool suite.

Key Responsibilities
  • Develop and execute product marketing strategies to drive user acquisition and retention
  • Collaborate with cross-functional teams to create marketing materials, including emails, landing pages, videos, banners, and decks
  • Manage and optimize the product funnel and user journey to improve conversion rates and customer satisfaction
  • Conduct competitive analysis and market research to inform product and marketing decisions
  • Lead user interviews and translate user feedback into product and marketing improvements
Requirements
  • 3-5 years of experience in product marketing, preferably in SaaS companies with a focus on SMB and Mid-Market segments
  • Proven track record in launching new SaaS B2B products
  • Knowledge of SEO, social media, email, or content marketing
  • Excellent storytelling and communication skills
  • Data-driven approach to marketing and product decisions
  • Exceptional attention to detail and organizational skills
  • Able to build strong relationships with cross-functional teams
  • Excellent English language skills
About Us

Semrush is a global IT company developing a platform for digital marketers. We are a team of innovators, thinkers, and problem-solvers who are passionate about creating a better online visibility management SaaS platform.

What We Offer
  • A dynamic and inclusive work environment
  • Flexible working arrangements, including remote work options
  • Unlimited paid time off
  • Hobby benefit
  • Breakfast, snacks, and coffee at the office
  • Corporate events and training opportunities
  • Gifts for employees