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About Printful, Inc.
Printful, Inc. is a leading e-commerce company that specializes in on-demand printing and fulfillment services. We empower businesses of all sizes to turn their ideas into reality and bring their products to life.
Our Team
We're a dynamic and innovative team that values collaboration, continuous learning, and a high work ethic. Our team members are passionate about delivering exceptional results and making a meaningful impact in the industry.
The Role
We're seeking a highly skilled Digital Paid Advertising Lead to join our marketing team. As a key member of our team, you will be responsible for developing, implementing, and optimizing advanced digital advertising campaigns across various platforms globally.
Key Responsibilities
- Develop, execute, and manage digital advertising campaigns across platforms such as Google, META, TikTok, LinkedIn, and more.
- Collaborate with the Marketing team to align campaign strategies with overall business goals.
- Perform in-depth analysis and reporting on campaign performance, providing actionable insights to optimize ROAS.
- Manage and allocate digital advertising budgets, ensuring efficient spending and maximum impact.
- Stay updated on the latest digital advertising trends, tools, and best practices to continuously enhance campaign effectiveness.
- Conduct A/B testing and experimentation to optimize creative, targeting, and bidding strategies.
- Ensure landing pages are optimized for conversion rates, with a clear learning agenda in place to continuously improve conversion rate (CR%) performance.
- Work closely with the creative team to develop compelling ad copy, graphics, and video content that resonates with target audiences.
- Utilize advanced analytics tools (Google Analytics, Amplitude, etc.) to measure and report on campaign performance.
- Manage relationships with external partners and vendors to ensure seamless campaign execution.
- Prepare and present comprehensive reports and performance summaries to senior management, clearly communicating results and strategic recommendations.
Requirements
- 5+ years of experience in digital advertising, with a focus on PPC, social media, and programmatic advertising.
- Proven experience managing large-scale, high-budget digital campaigns with a strong ROI.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, and others.
- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, and Excel to analyze performance metrics.
- Experience with A/B testing and multivariate experiments.
- Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
