Digital Transformation Strategist
hace 4 semanas
At Omega CRM, we're seeking a talented Martech Strategist to drive our martech stack practice forward. As a key member of our Marketing Services department, you'll play a crucial role in shaping our marketing strategy and executing innovative solutions that drive business results.
Key Responsibilities:- Design and advise on marketing and technology solutions to help our clients evolve in their digital maturity and relationship with their customers.
- Develop evolutionary roadmaps to improve martech capabilities with business improvement objectives, combining client capabilities with marketing tool implementation.
- Participate in collaboration proposals with potential clients, focusing on solution design from a technical perspective and with a business focus.
- Act as a business analyst to map business needs (KPIs) with client capabilities, both through services and implementation projects of martech tools.
- Participate in projects, defining customer experience improvement strategies with a focus on Marketing Automation and improving the relationship with consumers in their complete life cycle.
- Research and recommend new marketing technology products, potentially overseeing training of marketing software and customer adoption.
- Guarantee integration of marketing technology products with non-marketing systems, train and support marketing technology products.
- Understand marketing technology products integrations and building blocks, serving as a super-user and product evangelist for the full stack of Martech products.
- Lead and inspire marketing tech initiatives throughout the company, overseeing marketing intelligence and providing actionable insight to clients or internal stakeholders.
- Accompany marketing corporate team to marketing events, demos, and client locations, delivering presentations and performing product demonstrations.
- Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.
We're looking for a talented individual who is passionate about shifting boundaries of marketing and technology with a holistic approach and special focus on marketing automation, personalization, and intelligence with cutting-edge technology and suppliers.
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